Final Evaluation - (ART)

Discuss the design principles you have used in your designs. 

How & why? Effectiveness? Next Steps?

Contrast

My logo is comprised of analogous colours of green. The logo gives an army or a nature like feeling which is connected to the topic or main purpose of my brand. The name of my brand is now "Cityfree" instead of "Cityscape" which is why I chose the colour green to give a nature vibe feeling. I think that my logo is pretty dark and hard to notice from far away due to the font and contrast. Next time I might cool colours to get the audiences' purpose.

Hierarchy

The placement of the images, title, and subtitle and are placed from top to bottom. I placed the title as it is the most important part of my logo which is why the font is much bigger than the other logos. The logo or image is placed in the middle to show that it is the focal point or subject matter of the logo. 

Alignment

I placed everything in the middle so that it can grab the audience's attention. It will also help them to focus on one place as the texts, as well as the images, are placed in the middle instead of being spread out.

Balance

The balance between the sizes of the text and images are based on the shape of the logo. The logo is placed inside the circle. In order to fit everything inside it, I balanced the sizes of the texts without losing the effectiveness of the title or the name. Although the background is placed inside the circle, the title, subtitle, and the logo are shaped like a circle.

Explain the idea behind your brand/logo designs. 

Describe your brand. Talk about target audience. EXPLAIN how your logo concepts relate to your idea/brand.

My idea behind the logo is to show how the world is evolving at a quick pace. Trees are being placed with buildings and forests are starting to get rid of and changed into cities. I also used the quote "the grass is greener on the other side" as a guideline or the main idea of my logo. The product is called 'cityfree' because the products such as the clothes are made with local and cheap which also helps the environment. Although the product is called 'cityfree', it will be made for people who like fashion designed clothes. My target audience is between the ages of 17-25 as they have a strong say in this era. 

Give reasoning for your colour palette choices.

How do they relate or reflect your brand?

The colours that I used are analogous to the colour green as it gives a nature-like feeling. The navy green shows nature and the black and grey show a city-vibe feeling. I also used white on the logo to show that it is the main focal point.