Ethos
is when persuaders is persuading to buy or try that product.The persuader is going to use that product and somehow will help him with his life. Sometimes it the product will not work like when they saw it on the ad. Some ads are trying to make the person to buy the product but the effect will be bad like Coke. They advertise their product that when they drink it they will be happy but in real life it’s just like other fizzy drinks. Sometimes they might be scam like toothpaste they might look good but when we use it the product will not work like in the advertisement.
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